Anushka Moore grew up in Mumbai and started her career as a fashion writer at Grazia magazine. She then went on to write Cosmopolitan and ELLE. As the digital content landscape started to evolve, she began to create social media content for fashion and lifestyle brands.

Soon after, she met her husband and moved across the world to rainy Manchester, England, where she pursued her dreams of becoming a full-time Digital Content Creator. She strongly believes that Empowered Women Empower Women, which let her to become a Fashion Stylist at Smart Works Greater Manchester, a charity that helps unemployed women land their dream jobs by giving them all the tools in their arsenal to put their best foot forward at their interviews, entirely for free.

Passionate about the cause, she has been very actively involved with the charity for the past four years, in addition to running her own digital verticals – her blog and Instagram account, whilst working as a Consulting Digital Content Creator and Strategist. Her blog, recently rebranded as ‘Woke Wear’, focuses on tips and tricks for modern, career-focused women of the ‘woke’ generation to look their best at jobs and interviews at a time when the boundaries between strictly professional dressing and smart casual clothing is blurrier and more exciting than ever before.

Her passion for empowering women made her realise that whilst the majority of UK women were a size 14-16, there wasn’t much representation of average-sized bodies online, with brands choosing to favour either the petite or plus-sized. With an aim to giving Mid-sized women the representation they desperately needed, she founded her passion project – Midsize Collective – an Instagram account that highlighted fashionably dressed, Mid-sized women, proving that one can be well-dressed no matter what their size.

Her work, both as a content creator, founder of Midsize Collective and Stylist at Smart Works have been documented in publications of repute such as ELLE UK, WhoWhatWear, The Telegraph, Blogosphere Magazine and most recently, BBC Radio Manchester.

Moore continues to reside in Manchester with her husband, is a purveyor of sustainable fashion online and enjoys hiking with her dogs, interior design and organisation in her spare time.


Anushka Moore is a Manchester-based Digital Content Creator and Stylist at Smart Works Greater Manchester, where she empowers women to dress for success at interviews and jobs.

She is also founder of the widely celebrated Instagram Body Positivity movement, 'Midsize Collective'. Her work with Smart Works and Midsize Collective have been highlighted in publications and media institutions of repute such as The Telegraph, BBC Radio Manchester, WhoWhatWear and ELLE.

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