Avon: An Active Part Of The Beauty Conversation Again

Do you remember the moment you were first introduced to the world of beauty as a little girl? I do. It was Christmas and I was four years old. My mum got me a sky blue vanity case filled with little perfume samples, lipsticks and the like. Till date, it remains one of the most awesome presents I’ve ever gotten. As I grew older, I’d sit at my grandmother’s dressig table, trying out everything I shouldn’t have from bottles to tubes to jars, cheekily asking if I could inherit her entire beauty stash when she died!

But another one of my favourite beauty memories was when I was a little older. I was about eight years and had just gotten home from school. I took my usual seat at the kitchen table while the radio played and my mum cooked and we chatted about our days – until there was a break in the conversation and my mum looked over to see why I had suddenly gone so quiet. I was quiet because I had happened to find her Avon catalogue and was absolutely memerized by page after glossy page of makeup and skincare goodness. I had a birthday coming up, so ever the opportunist, I decided to cash in and ask for a couple of little bits from the catalogue as part of my present.

A few days later, our local Avon Lady came round and just like that, I was the proud owner of my first ever ‘grown up’ perfume (Avon ‘True Hearts‘) and a strawberry lip balm. I thought I was SO COOL.

Well, life came full circle for me recently when Avon reached out and expressed an interest in meeting with me. While it is true that 9yo me would have been positively ecstatic, 29 year old me was a little surprised. It saddens me to say this, but with the beauty industry boom over the past few years and SO many hot, edgy brands making their way into the market, good old Avon had fallen to the back of my radar and I couldn’t remember the last time I had bought one of their products

To start with, I watched an advert they made a little while ago where they sent a bunch of their products to Youtube content creators anonymously, with all the branding covered up, and asked them to guess which brand it was. They couldn’t believe their eyes / ears when they heard it was Avon because on pure testing alone, the products rivaled those of MAC, Clinique and the like. This, was a defining moment for me. To see a brand steeped in tradition reaching out to beauty influencers was a bit of a wake-up call for me. It was so relevant, so positively now that it really made me sit up and notice them again. This was real. This was happening. They were an active part of the beauty conversation all over again.

I was excited to discover, after meeting with them, that 63% of Avon representatives have moved their businesses online. These smart, savvy businesswomen own their own websites under the Avon umbrella and make 65% more money than they would’ve done without selling online. And most use social media – Facebook pages and groups, Whatsapp groups, Instagram and Instagram pods to promote their businesses. What a time to be alive, eh?

In fact, I was told a really interesting story of a girl who decided to follow in her mum’s foosteps and set up her own Avon business. With the use of online tools, she grew her business and went from Sales Representative to Sales Leader, became a full-time Beauty Boss, didn’t even need to go to university anymore and became Avon’s Number 1 recruiter in the UK from September-December 2017. Like, WHAT? What am I even doing with my life?

If you were wondering who shops at Avon these days, I’m going to go ahead and say a lot of people do. Proven purely by numbers, of course. Avon sell 1 lipstick every 12 seconds, 1 moisturizer every minute and close to 4500 mascaras a DAY. Now those are some real deal numbers.

As for products, I was super impressed to see their new range of Mark lipsticks – matte but super hydrating, I love that they come in edgy, young shades like orange, blue and even grey! They also have a great line of liquid lipsticks, gel nail polish, highlighters, primers, illuminators, brow gels, contouring products and a brand new hot drop – a mascara that makes lashes look as good as wearing falsies. Yasss!

I’m particularly excited to try the Anew Reversalist Infinite Effects Night Treatment Cream aka the world’s very first Rotational Night Cream after seeing it be featured in Vogue and being raved about extensively by a few of my favourite beauty influencers. The product was sold out for WEEKS post its initial launch, probably because in addition to its revolutionary flipping technology, it is the only moisturiser to contain both, collagen and Retinol at a drugstore price point! I will be trying a few of their recent launches and giving you little mini-reviews of them all in a blog post in the next few weeks, so watch this space, huns.

Oh, and without giving too much away, I have it on good authority that they’re launching what can only be described as an epic eye cream and under-eye concealer hybrid later this year that I will be waiting with bated breath to get my paws on – God knows I need it!.

Have you got any memories of using Avon products when you were younger? Has your view on the products changed after reading this post, like mine completely did after meeting with them? Would you now consider treating yourself to a mini Avon makeup haul come payday?  I’d love to know your thoughts in the comments below or via social media – I’m @MascaraEverSat on Twitter or @MascaraEverySaturday on Instagram. See you at the next post! xx

 

**This post is in collaboration with Avon. However, all opinions are entirely my own and I would never endorse brands / products I don’t genuinely believe in / wouldn’t buy or wear personally.

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ABOUT

Anushka Moore is an almost-thirty-something blogger who moved across the world when the love she met on Tinder put a ring on it. She now lives in Manchester with her husband and her two little Poodle-cross fur children.

Her day job includes running her own social media content company and is the founder of popular Instagram account, Midsize Collective.

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