A Look Around The Giorgio Armani Museum in Milan

Looking back on my seven-year-long career in fashion, there are a few special moments that particularly stand out to me. Memories that I treasure so much, I keep locked away in a little box in my mind and visit whenever I need a little motivation.

Meeting shoe designer, Jimmy Choo and blogging legends, Brianboy and Scott Schuman stand out in particular. As do little moments like the first time I was asked to sit front row at a fashion week, the first ever show I attended at fashion week, getting featured in a local newspaper and my first ever time in a big-time fashion magazine, a capsule clothing collection I curated for a brand and getting an engagement present from Hermès.

However, right up there with my top three most treasured fashion memories is my visit to the Armani Silos in Milan last weekend. James and I were in the city for our annual birthday / wedding anniversary celebrations and were walking around the edgy Navigli district eating gelato, when a couple of streets later, the most impressive looking glass building appeared in front of us – apparently,  James had been navigating me towards it the whole time as a surprise. *insert lovestruck emoji here*

The museum, situated in the heart of one of the world’s fashion capitals, Milan, spans 4500 sq ft, four floors and features exquisite couture and RTW pieces designed by Giorgio Armani over the past 40 years of his illustrious career. He decided to name it the Armani Silos, because, in Italian, the word ‘silos’ means a tall tower or pit on a farm used to store grains, which is exactly what the building was before taken over by Armani.

‘I decided to call it Silos because this building used to store food, which is, of course, essential for life. For me, just as much as food, clothes are also a part of life.’Giorgio Armani

The exhibits are not in chronological order from 1980, but instead, are divided into themes that inspire Armani’s Work.

We paid for our tickets, handed in our coats and were given directions on how to get around the museum so that all the exhibits would flow properly. The first thing that made a big impact was the man on a globe at the center of a sporting exhibit on the bottom floor. Why sports, you ask? Um, because what better way to get up close and personal with *those* images of David Beckham’s Armani underwear campaign?

*Ahem* Moving swiftly on, the next thing that really grabs you is the visually appealing and very impressive display of shoes, bags and jewellery filling an entire room which could easily make you feel like a child in a sweet shop, picking and choosing what you would wear and wouldn’t, as if you actually had a choice.

At the top of the flight of stairs leading to the next level was an absolutely breathtaking sparkly tulle ballgown. The ‘dress of dreams’, as I like to call it, is truly one of the most magnificent items of clothing I have ever seen with my very own eyes.

As we made our way round the first floor, themed ‘Exoticism’, I was rather intrigued to discover the vast impact of India and its culture on Armani, its influences most noticeable particularly by way of his sari-like silhouettes and paisley prints for Spring / Summer 1993 and heavy use of embroidery in A/W collections.

 

The second floor was centered around a colour scheme theme, and it was an absolute visual treat to walk through room after brightly-hued room with beautiful garments in the same colour to fill it with life.

The third floor focused on the theme of light, although it felt more like light tailoring to me. The floor was filled with the most beautiful suits and workwear you ever did see. And while some were from decades past, so mush of it still seems fresh and relevant even in 2017.

The final floor was mainly space for workstations featuring a comprehensive digital archive of Armani’s work, where fashion students and enthusiasts could set up shop for the day, learning about the man and his many creations. A cordoned-off area projected a documentary-style movie that seemed to attract a fair few fans.

And, of course, a visit to the Armani Silos isn’t complete without stopping in at the gift shop to treat yourself to a poster of one of his fashion illustrations, priced at 8 each.

Love what you see but don’t have a trip to Milan on the cards anytime soon? Just take a virtual tour here. You can also gain access to the entire Armani digital archive by signing up here.

Or, if you’re planning a visit, buy tickets (12 per person) here. Its probably worth noting that the museum is only open from Wednesday through till Sunday, and that you can also book a private tour.

See you at the next post! x

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